Nowadays Many people dream of starting their own Digital Marketing Agency. There are Multiple Marketing agencies in the Market but Agencies with expertise and satisfactory results are still rare. In short Good Marketing Agencies are rare on the other hand along with running business multiple new brands are coming daily. So it means there are a lot of business opportunities for digital agencies. But to be successful in this friend you need the right approach. I know you are thinking that you are a single person who can start everything alone, but let me tell you it’s not very difficult. Many of my friends started their own digital marketing agencies after 2 to 3 years of experience and now they are getting perfect business. If you are planning to start a Digital Marketing Agency here is a Step-by-Step Guide for you. It will answer all of your questions especially one of the most asked question “How Can I start my own Digital Marketing Agency?”.
How Can I start my own Digital Marketing Agency? Step-by-Step Guide
How to Get Started:
Let Me ask you one question first, In which field of Digital Marketing you are an expert? Because Digital Marketing itself is a very broad term that includes multiple stuff including, web development, SEO, Organic Marketing, Social media marketing, design work, video marketing etc. It’s very difficult but very important to pick a new category for yourself. The biggest mistake that agency owners make is that they try to start everything single-handedly. As a result, they are unable to prioritize anything. In such a situation your agency will ner show any growth, and you will face the loss.
Let me explain to you with an example, suppose your agency is a boat. And your work is to help your clients to cross the river. You have space for only 4 people in your boat, but after saving some money from this business you become able to upgrade your boat with more space so you can help more people in crossing the river, and earn more money. In that way, you will keep earning money and invest that money in busing new boats and establishing your business. So the Moral of the story is, First of all, you start with a particular category. And then find some clients related to the same category charge a service fee, and do good work for them. After earning some money, invest it in your business. In that way step by step, you will become an expert in your field.
Getting Clients
Suppose you have Expertise in Graphic design, then your first task will be to find clients. Nowadays there are multiple ways to find clients, But First, you can start with freelancing, because if you start building your team in being step you will not able to pay them. So First of all solo feelancing start is the most suitable option. There are multiple ways to find freelance clients but one of my favorites is, Content creation. You can start Content creation on social media related to your skill/category, so people can recognize you and reach out to you. While other methods are E-mail marketing, and joining the freelance market places i.e. Fiverr, Upwork, indeed, etc.
Clients Phycology
Getting a First Client is one of the biggest tasks. I remember when I started my freelance journey, it took around 2 months to get my first client. If you got your first client it means that 50 percent of your work is done. Because after getting your first client you understand by which approach you got your first client. And by using the same approach get more clients.
Handling two to three clients in a good way can start a snowball effect, If you are doing a good job for your clients they will start referring you to their circle. And you will start getting more referral clients. On the other hand, you can also get more work from the same client, for example, if you only handle graphic work for some clients, there are many chances that they will allow you to handle their other tasks including, social media management, ads optimization, etc.
While working with your first clients make your quotations smartly. Try to create a win-win situation and make reasonable quotations. If you go towards the high end there will be a chance that you will lose your clients. But if you go towards the lower end that budget will stuck in the client’s mind and raising the quotation will become difficult for you. So always make a win-win situation and make a some middle-range quotation.
Agency Types
There are two types of Digital Marketing agencies, The First one are those who charge a handsome amount from their clients but give satisfactory results. Other Types are those who are working on much cheaper prices, but proving only basic work, like posting content on social media only. Always remember that only posting content on social media is not Marketing, marketing is equivalent to building a brand. So always check in which direction you are going. Don’t follow short-term strategies, and become a complete branding agency.
Team Building
Team Building is one of the important life skill. But in a Digital Marketing agency start team building when you analyze that you are getting a good amount of clients And you are getting handsome money. So never start team building too early when you are unable to pay salaries, and never start team building too late when you start losing clients due to workload. So at that point when you start getting good clients, invest in team building, because a good team is the backbone of any business.
How do we scale more?
After Building your team, now you have much time to focus on growth, upscaling, and creativity. Where you have a proper team, and you are able to deliver multiple services under one roof, don’t hesitate to pitch your other services in front of your existing clients. Clients also want to hire those agencies that offer all digital services under one roof.
Best Way to get Clients
When you take a new client on board your goal is to sustain them for a long time not for only three to four months. Just like in the beginning, you started with only one skill and then within some time, you started offering other services, same like this you can pick one industry to give them service. Because in the beginning if you start pitching in front of every industry there are rare changes in conversion rate. For example, if you start social media marketing only for restaurants, then there are more chances of getting more clients. Because people think that you are focusing on a particular field, it means you have expertise in that particular field. And with the time and experience, you can start working for multiple industries.
Keeping all the above points in mind your own social media pages should be creative because if your own social media pages are not good enough no one is going to trust you.
Also Read: 3 Suggestions to Get Your First Order on Fiverr.