I know you are also very confused about How to Get into Digital Marketing in 2024. With So many changes in technology and with the boom of Artificial Intelligence, from where a beginner can start Digital Marketing from scratch. Before Going to Step by step guide first let’s understand what is Digital Marketing. All The Online Promotions and Marketing along any platform including Social Media is called Digital Marketing or Online Marketing. In short Online Marketing of any product or service is known as Digital Marketing. As with the increase in Internet users, the categories in Digital marketing are also increasing. Marketing was already a vast field with so many categories, but with time many more things are added up in Marketing. It’s really important to understand all these things and categories so you can make a decision that which skill is suitable for you and which category will be trending in the future. So Let’s start the Step-by-step guide to Learn Online Marketing.
How to Get into Digital Marketing in 2024? Here is Step-by-step Guide:
Digital Marketing Basics
We divide Digital Marketing into 4 categories first one is Search Engine Marketing where you learn about how to develop a Website, how to Rank a website in search engines, About Technical SEO, About Normal SEO, and many more things.
The second category is Social Media Marketing. In This Category, we learn about Organic Content Marketing, Social Media Strategies, How to boost any brand on social media, and much more thing about Social Media platforms.
The Third category is Paid Advertising, Where you learn about how to create and optimize paid advertisement campaigns on different platforms. While the fourth category is Marketing Automation after AI people are moving toward Automation, In Marketing Automation you can learn about WhatsApp Automation, Chatbots, Instagram Automation, Emails or SMS Automation, etc.
Ask Your Self a Question
There are multiple categories in Marketing, but it doesn’t mean that you have to learn every skill. First of all, ask yourself a question that are you a More Technical Person or a More Creative Person? When you will get this answer you will be able to decide that, what category is more suitable for you. Because if you go towards the creative side then you have to make online marketing strategies, Content, Ads, etc. But If you go towards the Technical side then you have to work on Search Engine Optimization, web development, etc. It is very important that we first select a particular skill and start learning that skill.
First Road Map (Learning a New Skill)
The First Point of Our Road Map is Learning a New Skill. Multiple free resources are available on the Internet, including Google Digital Garage, Blue Print by Meta, Udemy, etc., to learn Online Marketing. However, in my experience, self-learning is the best way to learn. I suggest you to start working on any particular skill according to your interest and try to work on it, apply different strategies, and different methods, and with time by connecting dots you will get hands-on experience and master that skill.
Eligibility Criteria
Many People Ask about the Eligibility Criteria for Marketing. Digital Marketing has no Eligibility Criteria, If You are a University Student, a Newbee or you want to switch your job, you can start Digital Marketing. Just you have to learn online marketing and get expertise in any online marketing skill.
Second Road Map (Monitize Your Skill)
After Polishing your skill your next step is to monetize your skill. There are three to earn money from marketing, the first one is Job, the second one is freelancing, and the third one is to open your online marketing agency. If you go with my option I will suggest you to first start with a Job. Jobs give you experience and confidence. At the job, you will be able to work on multiple projects and you have the opportunity to learn from your colleagues. After getting some experience then shift to freelancing. Join different freelance platforms like Fiverr, Upwork, indeed, etc, and start working for your clients worldwide. And then go towards the next step which is starting your own online marketing agency. Hire different people including graphic designers, content writers, etc, and start working on big projects.
Third Road Map (LifeStyle Change)
All of us use social media in our daily lives. We watch and share memes and other fun content with our friends. Most of the time we use social media for entertainment only. But to become successful in any field you have to change your lifestyle, follow successful people in your field learn from their experiences. Many content creators on Social Media make their content related to online marketing tips and strategies, try to follow them and watch that content that type of content so you can learn from their experience. Here I also want to add a suggestion to Follow Neil Patel and Gary Vee, on social media, because their content is around online marketing, and you can learn hundreds of new things from their videos.
Fourth Road Map (Stop Procrastination)
The Last step in this process is to Stop Procrastination. Many times we waste our time in just thinking and don’t take any action. By doing this we spend all of our energy just thinking and doing nothing. Hundreds of people spend their time only thinking but people who paraticly take action become successful in life. You are doing to start Digital Marketing or any other thing don’t Procrastinate, and practically implement it. So that where you are standing now after a month I am one hundred percent sure that you will stand somewhere else and you will feel good from the heart. So Never Procrastinate and start taking action.
That’s all from my side, and in the end, I wish you all the Best of Luck. If you have any questions or feedback please feel free to share in the comments below.
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